A great business name is sticky and flexible. Whether you hear it in a crowded room or say it yourself, it resonates and remains. So what are the naming strategies behind some of the greatest companies of all time admin
? Apple was able to make people believe that the high-tech world of personal computing was friendly and inviting by choosing a common, every day name. Samsonite created an image of strength and durability that only Samson himself could uphold. BlackBerry used our sense of touch by associating the phone and its small keyboard buttons to the drupelets that form the blackberry fruit.
There are a variety of different strategies that entrepreneurs use to create a memorable and unique name for a new business. Some strategies are more successful than others, yet they all seem to co-exist, making it important to review each type to get a feel for what is available. The dynamics behind choosing a business name are easy, but the final selection is one of the most important decisions you will make as a business owner. Your company name is the doorway to your product or service. It must be nothing short of spectacular.
With that goal in mind, here are the top 5 most common business name types, with a few pros and cons of each. If you are in the process of considering a name for your new business or thinking of renaming your current business, you can refer to this as a guide to help you navigate the world of exceptional, extraordinary and mind-blowing business names.
We all recognize certain names in the English language because they have become household names. They refer to products or services we use everyday. Quaker, Shell and Twitter are familiar to us because they are real words, yet they have been given arbitrary meanings on account of being associated with very successful businesses. Sometimes new companies looking to capitalize on the familiarity of a word will choose to use a name that already exists as part of a new business name. These names are best described as Real Word business names.
This was not an attempt to get the employee fired we need more people working these days. I stated in fact I would rather you keep him on, with my strategy I have a system that will train every single one of your employees on the importance of your reputation but that’s another message this message is about the report only, and I have no plans to put this businesses name on public display.
Also for businesses just in the planning stages the problem outlined below could happen in your business one day as well, especially if you are a start up business and plan to grow. The events described below are all true and could be present in whatever business you are in this statement applies to you.
There has been a major shift in marketing, you and every other consumer wants to do business with a reputable business, when you network, you want to do so with a reputable business, right.
People will search the internet and check out your reputation before ever visiting your website or your business and they are doing business with the most reputable business. If your reputation says you cannot be trusted the consumer will just find someone they can trust.
There are many ways to find out if you have a reputation problem, here is just one way. If you type into a Google search any business name and their city, what you will see are the directories and other places their reputation shows up. The person searching may have only your name and phone number and they want to know more about you or they may be simply searching just be looking for directions to your business.